Post by account_disabled on Mar 5, 2024 6:03:20 GMT -5
Categories Video marketing How to generate leads thanks to video marketing Unless you've been living under a rock, you know that video has been a great tool for sales professionals for a few years now. In fact, it accounts for three-quarters of all internet traffic , and that number is expected to continue growing over the next few years. For businesses, there are several ways they can benefit from using video in their marketing. Videos not only put brands in front of audiences, but also help them tell a story. But in case you are still not completely convinced, here are some facts that will probably change your mind: Video traffic from 2014 to 2019 increased from 64% to 80% of all Internet traffic. A Forbes magazine study showed that 90% of digital sales professionals are already using video as part of their strategy. When videos are included on a landing page, users stay interested in the content for longer.
On average, users spend 88% more time on a website that contains video. 59% of marketers agree that it is the type of marketing content with the best ROI . Teams that use video in their sales process get more BTC Users Number Data meetings when they include this type of content. video-marketing-hubspot What type of video can I make? Now that you have seen how the data shows us the effectiveness of video in supporting the marketing strategy, we need to see where to start. To use a video aimed at sales and capturing leads, we must take into account what phase of the sales funnel or flywheel we are in. Depending on each phase, we can use a series of contents that best adapt. Attract : If we are more interested in attracting leads, we can use explanatory, service or product videos .
Even videos for brand positioning such as corporate or recognition , usually help for new leads. Interact : If we detect that we have not finished converting and advancing in the purchasing process, we can always use audiovisual content focused on product demos, testimonials, interviews with experts or success stories to generate trust . Delight : If, on the other hand, once we see that the customer liked our product or service and we want them to buy again or even recommend us, we can choose to offer them videos aimed at getting the most out of their purchase: step by step step, animated videos or even events or direct about news related to your purchase. As you can see, there are many different video styles that can be used in the sales process, especially when we are already in a commercial phase. Specifically, we can see what type of video would help us generate leads that become future clients.
On average, users spend 88% more time on a website that contains video. 59% of marketers agree that it is the type of marketing content with the best ROI . Teams that use video in their sales process get more BTC Users Number Data meetings when they include this type of content. video-marketing-hubspot What type of video can I make? Now that you have seen how the data shows us the effectiveness of video in supporting the marketing strategy, we need to see where to start. To use a video aimed at sales and capturing leads, we must take into account what phase of the sales funnel or flywheel we are in. Depending on each phase, we can use a series of contents that best adapt. Attract : If we are more interested in attracting leads, we can use explanatory, service or product videos .
Even videos for brand positioning such as corporate or recognition , usually help for new leads. Interact : If we detect that we have not finished converting and advancing in the purchasing process, we can always use audiovisual content focused on product demos, testimonials, interviews with experts or success stories to generate trust . Delight : If, on the other hand, once we see that the customer liked our product or service and we want them to buy again or even recommend us, we can choose to offer them videos aimed at getting the most out of their purchase: step by step step, animated videos or even events or direct about news related to your purchase. As you can see, there are many different video styles that can be used in the sales process, especially when we are already in a commercial phase. Specifically, we can see what type of video would help us generate leads that become future clients.